Privacy Policy

This privacy notice outlines the practices of LFS Group Asia, describing who we are, how we obtain personal information, and how we ensure the protection of data rights. It is applicable to all individuals whose personal information we process during our business operations.

1. Who We Are

LFS Group Asia is the brand name for LISHENG Trade HK Limited. We operate as an insight and technology-led management of global marketing communications solutions agency with global production expertise.

2. Obtaining Personal Information

We may obtain personal information directly and indirectly:

2.1 Directly

– When you visit our websites, complete data collection forms, engage with us on social media, contact us with queries, or visit our sites in person.

2.2 Indirectly

– When a client shares personal information to fulfill a service.

3. Use of Your Information

Personal information collected directly is used to establish and maintain mutual business interests. It may also be used to keep you informed about our products, services, and industry trends.

For Clients

– Our clients share personal information, including name, address, email, and other relevant details.

– We use this data to identify potential customer interests and deliver marketing communications via various channels.

4. Sharing Personal Information

We share personal information with trusted third parties for specific purposes, ensuring data safety and privacy. Examples include IT companies supporting our systems, direct marketing companies managing electronic communications, and social media platforms based on marketing consent or cookie acceptance.

Sharing for Specific Purposes

– In cases such as fraud management, information may be shared with law enforcement.

– Disclosure to police or regulatory bodies may occur upon a valid request, with consideration for customer privacy.

5. Your Rights

We respect your rights regarding personal information processing and comply with data privacy laws. This includes providing information on data processing, data access, rectification, erasure, restriction of processing, data portability, objection, and informing about automated decision-making.

6. Data Retention

Personal information is retained in line with our internal data retention policy, ensuring validity and necessity.

7. Security Measures

We employ appropriate measures to secure personal information stored on our servers. Access is limited to authorized personnel, and third parties processing data are bound by confidentiality.

8. Contact Information

For questions or requests regarding your personal information, please contact us at datamanagement@lfsgroupasia.com. We aim to provide clarity on our data handling practices and respect your control over your information.

Last Updated: 24 January 2024